Smartphone is the new TV: Digital video may give advertisers reach that challenges TV's dominance

BY :8

Smartphone is the new TV: Digital video may give advertisers reach that challenges TV's dominance

India has traditionally been a single-TV household. The entire family gets together in front of one television set to watch their favourite films or shows every evening. This makes it tough to get viewers’ attention when there are 500+ channels running 24x7, especially when the monthly subscription costs a family less than a dinner at a local restaurant. It also means that someone or other in the family is missing out on his or her favourite show.However, the fight for the remote may soon be a thing of the past. Almost every family member has a personal screen now, thanks to the smartphone. The turf war among existing and new telecom players has ensured a digital revolution. Not surprisingly, data prices have fallen by more than 90% in the past year and a half, while bandwidth consumption has grown over 4x. This has resulted in proliferation of over-the-top (OTT) players

2018.05.01. 04:17 BY :8

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